Footballer’s frail financial education served as inspiration for this business

Di and Deb Domican are on a mission to bring financial education to youngsters Sisters Diana and Debbie Domican have more than three decades’ experience in financial services and education between them, so in 2014 teamed up to launch The Dom Education Group (Domeg) and offer financial services courses to young people. Business Advice caught up with the pair to find out how the business has been getting on so far. The idea for Domeg came when Debbie’s son needed some careers advice after being signed as a professional footballer. He was 15 at the time and did not have the financial know-how he needed. Luckily, Debbie had more than 20 years’ financial expertise under her belt, and was able to help both her son and many of his peers get their finances in order. “There’s no financial education in schools and 84 per cent of adults never received any in their educations,” Debbie explained. Diana Domican, director of training of Domeg, has spent ten years developing and designing courses for corporations and government initiatives, and thus the idea to join forces and form Domeg was born. “Joining forces with Debbie was a natural solution and we’ve set out to fill this information gap. We want to empower everyone to develop their financial knowledge. Initially the business was intended for professional sportsmen, but local schools soon saw the value of what Domeg was offering. The lessons are classroom based, and very interactive with lots of activities. The courses are bespoke and tailored to the appropriate age groups. “It’s no good teach Year Sevens about pensions,” said Debbie. Speaking of...